Proof It!

In a rush for a printed piece? Think you’ll just skip the proofing stage to save time? We advise you to think twice. Proofs can save your print job and your wallet.

The pace of our world continues to increase these days, while the time to produce (planning for an event, creating an invitation, brochure, or mailing, for example) is decreasing. We all tend to find ourselves running on this inevitable treadmill. But, even as deadlines get tighter and expectations grow, accuracy still needs to trump speed. As Charley Lindemann, one of KPB’s owners, often  says, “You may feel like you don’t have time, but you certainly don’t have time to print it twice”. In most cases, not only do you not have time to print something twice, you likely don’t have the budget.

That’s where the proofing process comes in to save the day. Proofing is essential to an accurate final product. Seeing something one last time before you print it can save you the headache of spelling someone’s name wrong, realizing your corporate red actually looks pink, catching an incorrect event date, or seeing that holes punched are going through critical data. These are just a few examples of the many things that clients catch at the proofing stage of a job. Always remember, bypassing a proof might save you time in the short run, but ask yourself, what could it do to your budget, or even worse, your clientele, in the long run?

Picture Perfect

Make sure your photos stay picture perfect and print-appropriate! Follow these quick and easy rules of thumb for photo resolution and learn how to play it safe every time.

Often, people think a photo that looks clear on screen or online will print high quality as well. This may not be the case. It all depends on the resolution of the photo, or details the imagine holds, and the scale to which the photo will be enlarged. A file will usually be fine if you need to reduce it; it’s enlarging it that can get you into trouble.

To better understand the restrictions and limitations, and in order to know just how much enlarging is too much, here is our trick: Never blow a file up more than its current resolution. For example, if a file is 72 dpi don’t enlarge it more than 72 percent; if it’s 250 dpi, don’t go any bigger than 250 percent and so forth.

Always remember to be thinking about your end product as well. If you are building at file at half size, you have to do double the math to make sure your photos will stay in top-notch quality. Still confused? Just remember, we are here to help. Anytime you are in doubt, send us the image in question. We can take a look at it and guide you through the process!

Take it to the table

A tabletop display is a great way to make a statement at eye-level when you’re at a trade show, conference, event or need to share information from the front desk. Perhaps you’ve taken a look at your tabletop display recently and decided it needs a fresh look or isn’t quite right for the space you have available. We have several creative and functional options to consider and whichever you might choose, we can print the art for your display in vivid color, including metallic inks!

• Attachable Easel Backs
• Cardboard Easel Back - the most cost effective, but meant more for temporary display. Bonus - it collapses flat for shipping.
• Plastic Easel Back - still cost effective, but better durability for the tabletop displays you are going to use again and again. Bonus - it also collapses flat for shipping.

• Tabletop Pop-Up Banners
• Available in both vertical and horizontal orientation.
• An easy and compact way to transport your message. Something different to draw attention!

• Tripod Easel Rest
• Might be the solution you need if you will be interchanging your signage often. Bonus - the legs collapse for shipping and unit can support up to 5 lbs.

• Bamboo Stand
• An easy, creative solution to a quick display. We print the banner for you, add grommets and roll it up for transport. The stand can be assembled quickly and the sign attached through the grommet holes.

• Spider-Spreader Stand
• Similar to the Bamboo Stand, but a varies slightly in that the legs spread and lock into position and it has more of a wire look to it that can be more subtle.

• Acrylic Sign holder
• Great for when you want a flyer or a poster to stand on its own and be protected from the elements. Ideal for restaurants or offices where people might touch the sign a lot and where the sign will be interchanged frequently

Still looking for something different? Let us research other options for you. Discovering new and creative ways for our clients to display their signage is just one of our specialties.

Large and In Charge!

The effects of over-sized marketing can be seen far and wide, helping to bring your brand into view even from a distance. We have a variety of large format print options to choose from.

These options provide:

• high-quality, versatile wide-color gamut capability including white and silver
• printing on clear film, vinyl, canvas, photographic paper and most popular substrates
• a guarantee for up to three years outdoors without lamination.
• ultra-smooth gradations and transitions through the use of light inks in conjunction with CMYK
• creative options and market appeal without compromising your budget.

Communicate your message in style, using vivid colors, solid whites and a range of special metallic effects!

The array of uses for attention-grabbing is wide:

• full-color posters
• indoor and outdoor banners
• window clings and graphics
• floor and ground graphics
• pop-up and trade show displays
• outdoor signage
• feathers and sails
• product prototypes
• wayfinding signage
• vehicle wraps and graphics
• wall and building murals

Give your sales rep or CSR a call today for big ideas you can use to enhance your current marketing campaigns!

Taking Advantage of Every Door Direct Mail

Looking for a way to increase the likelihood of your mailer being opened and read? Add a promotional item! Attach a magnet to an Every Door Direct Mailer and people could be looking at your logo every time they open their refrigerator! Insert a calendar, pen or a flash drive for an additional reminder about your company.

For ease, we can design and print your piece, and provide your imprinted promotional items. Then, by using the Every Door Direct Mail program, your marketing piece can be sent for as little as 14.5 cents each.

Below is some general information about the Every Door Direct Mail program:

• You can reach your customers by neighborhood, city or zip code without specifying addresses.
• Your printed piece is simply delivered with the day’s mail to the area you select.

Size the piece how it best works for your product or service.

• Flexible range of sizes offered.

• Every Door Direct Mail is a simple/cost effective option to send less than 5,000 pieces without a permit for postage.

Your messages will work harder since you are selecting your audience. What a great, cost effective way to promote your product or service! Don’t forget that postage rates changed in January -- ask us for the scoop.