Looking for a way to increase the likelihood of your mailer being opened and read? Add a promotional item! Attach a magnet to an Every Door Direct Mailer and people could be looking at your logo every time they open their refrigerator! Insert a calendar, pen or a flash drive for an additional reminder about your company.
For ease, we can design and print your piece, and provide your imprinted promotional items. Then, by using the Every Door Direct Mail program, your marketing piece can be sent for as little as 14.5 cents each.
Below is some general information about the Every Door Direct Mail program:
- You can reach your customers by neighborhood, city or zip code without specifying addresses.
- Your printed piece is simply delivered with the day’s mail to the area you select.
Size the piece how it best works for your product or service.
- Flexible range of sizes offered.
- Every Door Direct Mail is a simple/cost effective option to send less than 5,000 pieces without a permit for postage.
Your messages will work harder since you are selecting your audience. What a great, cost effective way to promote your product or service! Don’t forget that postage rates changed in January -- ask us for the scoop.
Always remember - pick your envelope out first - then decide on the size of your design.
The last thing you want is printed invitations with no envelope to fit them! We learned early on to lead people towards envelopes first, so there is not a panic six weeks before their big day that invitations may not mail on time.
LCI Paper has a great website for double envelopes. We love this website because they will let you order samples, which allows you to see the color before ordering. This will also allow your graphic designer to color match and to test to make sure all the pieces fit in your envelope before you print them.
Save yourself from unnecessary stress when planning for your big day or helping to plan someone else’s! If you know of any other great wedding envelope resources, share them here. We would love to hear from you!
Because the purpose of business is to create a customer, the business enterprise has two—and only two—basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. - Peter Drucker
The first thing that companies generally cut from their budgets when times are tough is marketing. What do you need most when times are tough? Marketing. Evolution and KPB are here to help!
We have recently found that a fair number of our customers do not know the scope of what we do. We are constantly changing and improving, but some of our oldest and best customers only think of us for certain items. As we grow and change, we need to make sure that we are continuing to educate our customers at the same time. The same is most likely true for your business if you are multifaceted.
With the new year just around the corner it is a great time to impress your customers and to let them know your business is truly great. Update your marketing materials, tighten up your message and provide great customer service. This will help you stand apart from your competition. In addition, it can be a great way to re-introduce yourself to existing customers.
Evolution and KPB offer so many things that can help you with ongoing marketing and grow your sales. Between the two companies, we can do everything from updating your design, to printing new marketing collateral, to providing premiums. If you think doing these things is too expensive, check in with us. We can help you come up with a customized plan regardless of your budget!
Don’t leave your business to chance, have a marketing plan and materials that are as savvy as you! Reach out to Evolution and KPB today, we can help you get a jump on 2013.
Reducing files can be an easy solution to saving money on a project...
Many times changing the trim size of your file can change your costs. For instance, to print on our large format printer is much more expensive than our color digital. The difference between the two machines is the size they are able to print. Read on for two examples:
Posters:
- Our large format can print 60 inches wide by 100’s of feet (prints on a roll), where our color digital press prints up to 12x18. However, the cost savings to print on our color digital is significant. Next time you are designing or ordering a small poster keep that in mind. If you are planning a14x20 poster, but can live with a 12x18 instead, you will definitely save money.
Postcards:
- Smaller postcards can sometimes save cost since we are able to print more pieces on one sheet. If you are thinking about an 8.5x5.5, changing to a 4x6 will change your cost. You will be surprised how your costs can be decreased just by reworking the size of your finished piece. This even saves on postage!
Let us help you determine the most cost effective size for your project during the conceptual stage and you may save money in the end!
Tired of writing checks? Need miles for an upcoming trip? Did you know?
KPB Commercial Printing accepts credit cards! In order to make things easier for customers, we will gladly accept Visa, Mastercard, and American Express. If you prefer, ACH direct deposits and email invoicing are available.
We love to make life easier for our customers, so make your payments work for you!
Are you prepared when you call your printer with an order for a form? Here are some questions you will be asked...
Print Request List for Forms:
- 20# White or Color paper
- 2 part White and Canary paper
- 3 part White, Canary, and Pink paper
- 4 part White, Canary, Pink, and Gold paper
- Do you need a heavier stock?
- What is the size of the form?
- Does the form print 1-sided or 2-sided?
- What color ink and how many colors of ink will you be using?
- Does this form print to the edge of the paper (bleed)?
- Will it have holes drilled?
- Holes drilled in the top of the sheet - 2, 3 or 5?
- Holes drilled on the side of the sheet - 2, 3 or 5?
- Do you want this form to pad?
- Top or Side?
- 50 or 100 sheets?
- Do you have an artwork file created or will we need to create the form for you?
- How would you like the form to be packaged?
Next time you are placing an order for a form, go through and answer these questions before you call your printer. It will really help expedite the process!
Making sure your photos stay picture perfect for print. A quick and easy rule of thumb for resolution and how to play it safe...
A lot of times people think that a photo that looks good on screen or on line will print just as clearly. That all depends on the resolution of the photo and the scale you are enlarging it to. A file will always be fine if you reduce it, it’s blowing it up that can get you in trouble. To help understand the restrictions and how much enlarging is too much here is my rule of thumb.
- Never enlarge a file more than the resolution it is.
So, if a file is 72 dpi - don’t enlarge it more than 72 percent.
250dpi - don’t go any bigger than 250 percent and so forth.
- Always remember to be thinking about your end product. If you are building a file at half size, you have to do double the math to make sure your photos will stay in top notch quality.
Just remember, we are here to help! So, anytime you are in doubt send us the image in question. We can take a look at it and guide you through the process.
Choosing the right type of mailing for your project can be tedious. There are four different ways to mail items through the post office:
First Class - This is generally mailed either with a stamp or meter. There is no limit to how many pieces can be mailed, and should arrive in 1-4 days.
First Class Presort - This mailing is handled as regular first class by the post office, but the mailing addresses are sorted before being delivered to the post office. Because the mail is sorted when it arrives at the post office, the postal rate is lower than regular first class. A presort first class mailing must contain a minimum of 500 pieces. This mails generally arrives in 1-4 days.
Presort Standard - This mailing is handled as second priority at the post office. The mailing addresses are sorted before being delivered to the post office. Because the mail is sorted when it arrives at the post office and it is handled as a second priority, the postage rate is reduced twice. A presort standard mailing must contain a minimum of 200 pieces. The post office has up to two weeks to deliver these items although most arrive much sooner than this. However, it is not recommended for time sensitive items. When nonprofits use this method, they can receive additional postage reduction by using a non-profit permit number.
Every Door Direct Mail - An extremely cost effective method for mailing to a concentrated area. You can choose who gets this mailer by address, neighborhood or zip code. Check out our Every Door Direct Mail blog post to learn more about this mailing capability!
