Every Day Direct Mail have you confused?

Every Day Direct Mail (EDDM) is a great way to saturate a market with direct mail. Every address in an area will receive a piece of your marketing material. You can save money as you do not need to buy a mailing list and the POSTAGE is lower. Even with the new rates below, you can save up to 30 cents per piece in postage from a first class mailing.

Here is the new postage and a quick explanation.

The new rates for EDDM went into effect January 27^th, 2013.
>Retail rate $0.16.  This is the rate the was formally $.145.  This is the rate that people use that do not have a permit number.  These pieces are to be delivered to the post office of the zip code area being targeted.

The Business Mail Entry Unit (BMEU) rate is $.149.  This is the rate you would use if you have a permit number and you bring it to the BMEU and submit paperwork and then transport to the delivery Post Office. This means you still deliver each bundle to the post office of the appropriated zip code but you save money by having a registered permit number with the post office.

The BMEU rate if you have a permit and you take to the BMEU and leave it at the BMEU for the Post Office to transport to the delivery Post Office the rate is $.158. This saves you time but costs you money. You do NOT have to deliver the pieces to the appropriate post office. You SIMPLY drop it off at the BMEU and they handle the shipping to the post office of the assigned zip code. No need to drive to multiple post offices to drop off your mailing. Simply deliver to the BMEU post office and know that your mail will make it to each household in your selected zip codes.

Sound confusing? We handle these mailing frequently. Contact us at 513-681-4450 to see if EDDM is a mailing solution that makes sense!

Reducing files

Reducing files can be an easy solution to saving money on a project...

Many times changing the trim size of your file can change your costs. For instance, to print on our large format printer is much more expensive than our color digital. The difference between the two machines is the size they are able to print. Read on for two examples:

Posters:

• Our large format can print 60 inches wide by 100’s of feet (prints on a roll), where our color digital press prints up to 12x18. However, the cost savings to print on our color digital is significant. Next time you are designing or ordering a small poster keep that in mind. If you are planning a14x20 poster, but can live with a 12x18 instead, you will definitely save money.

Postcards:

• Smaller postcards can sometimes save cost since we are able to print more pieces on one sheet. If you are thinking about an 8.5x5.5, changing to a 4x6 will change your cost. You will be surprised how your costs can be decreased just by reworking the size of your finished piece. This even saves on postage!

Let us help you determine the most cost effective size for your project during the conceptual stage and you may save money in the end!

From the Outside Looking in

By Dana Johnson

I can remember the first time I met the KPB team, nearly five years ago. They were a new vendor that our marketing team was trying on. Maybe it was the southern lilt to one member's voice, the easy enthusiasm they all exhibited or the genuine way they talked to me, but it only took a few moments of conversation before I felt like we were friends. And it took probably five minutes after that before I stopped viewing them as a vendor and started viewing them as a partner. You can’t fake those things. They just are. Follow up the personal connection with unwavering consistency, meeting ridiculous deadline requests with a smile, and suggestions for how to save cost, and you have a winning combination. KPB provided all of those in spades!

Consequently, my vendor did become a true business partner and ultimately, a friend. But it’s not just me with whom this has happened. I’d venture to say it happens with most of KPB’s clients because caring about people is not just their business philosophy, it’s what drives them as a company.

Fast forward five years and imagine my curiosity as I found myself working here. Would the impression I had as a client hold fast behind closed doors? Could the philosophy of investing in people be felt by the employees? Would the commitment to excellence be evident in the culture here? The answer to all of these is yes. The owner’s personal brand does not stop with them. It permeates throughout the building. Even on the busiest day, you’ll see people banding together to make it all happen. This translates to a supportive work environment where each person is dedicated to producing a great product every time.

Stop by sometime; you can feel it in the air!

Timeliness vs. Quality

As a printer, if you found a mistake on a piece and knew that fixing it would make the job late, what would you do? Even though it can be an uncomfortable conversation, these are our thoughts ….

Contact the customer, share the issue, and let him or her make the decision.

A recent example: A large, new client has a quarterly catalog they brought to us to produce. We saddle-stitched the books incorrectly and went into panic mode to correct the problem and still deliver the product on time. There was no way we could meet the deadline if we fixed all of the books. We called the clients, tail between legs, and told them the books did not look good. They kindly agreed to give us the time to fix the catalogs. In return for their understanding, we added a complimentary varnish that enhanced the look of the catalog and reduced smudging.

In the end, everyone was thrilled with the outcome. We were lucky they had a little time to give and they were very pleased with the high-quality product we provided. There are definitely situations when meeting a deadline may reduce the level of quality able to be provided, but we have found that keeping clients in the loop is vital in empowering them to make the final call that best suits their needs. Just like mom always said, honesty is the best policy.

What have you done in a sticky situation like this one? Would you admit the mistake? Let us know; we always want to learn from others’ experiences!