Taking Advantage of Every Door Direct Mail

Looking for a way to increase the likelihood of your mailer being opened and read? Add a promotional item! Attach a magnet to an Every Door Direct Mailer and people could be looking at your logo every time they open their refrigerator! Insert a calendar, pen or a flash drive for an additional reminder about your company.

For ease, we can design and print your piece, and provide your imprinted promotional items. Then, by using the Every Door Direct Mail program, your marketing piece can be sent for as little as 14.5 cents each.

Below is some general information about the Every Door Direct Mail program:

• You can reach your customers by neighborhood, city or zip code without specifying addresses.
• Your printed piece is simply delivered with the day’s mail to the area you select.

Size the piece how it best works for your product or service.

• Flexible range of sizes offered.

• Every Door Direct Mail is a simple/cost effective option to send less than 5,000 pieces without a permit for postage.

Your messages will work harder since you are selecting your audience. What a great, cost effective way to promote your product or service! Don’t forget that postage rates changed in January -- ask us for the scoop.

Every Day Direct Mail have you confused?

Every Day Direct Mail (EDDM) is a great way to saturate a market with direct mail. Every address in an area will receive a piece of your marketing material. You can save money as you do not need to buy a mailing list and the POSTAGE is lower. Even with the new rates below, you can save up to 30 cents per piece in postage from a first class mailing.

Here is the new postage and a quick explanation.

The new rates for EDDM went into effect January 27^th, 2013.
>Retail rate $0.16.  This is the rate the was formally $.145.  This is the rate that people use that do not have a permit number.  These pieces are to be delivered to the post office of the zip code area being targeted.

The Business Mail Entry Unit (BMEU) rate is $.149.  This is the rate you would use if you have a permit number and you bring it to the BMEU and submit paperwork and then transport to the delivery Post Office. This means you still deliver each bundle to the post office of the appropriated zip code but you save money by having a registered permit number with the post office.

The BMEU rate if you have a permit and you take to the BMEU and leave it at the BMEU for the Post Office to transport to the delivery Post Office the rate is $.158. This saves you time but costs you money. You do NOT have to deliver the pieces to the appropriate post office. You SIMPLY drop it off at the BMEU and they handle the shipping to the post office of the assigned zip code. No need to drive to multiple post offices to drop off your mailing. Simply deliver to the BMEU post office and know that your mail will make it to each household in your selected zip codes.

Sound confusing? We handle these mailing frequently. Contact us at 513-681-4450 to see if EDDM is a mailing solution that makes sense!

New Marketing

Because the purpose of business is to create a customer, the business enterprise has two—and only two—basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. - Peter Drucker

The first thing that companies generally cut from their budgets when times are tough is marketing. What do you need most when times are tough? Marketing. Evolution and KPB are here to help!

We have recently found that a fair number of our customers do not know the scope of what we do. We are constantly changing and improving, but some of our oldest and best customers only think of us for certain items. As we grow and change, we need to make sure that we are continuing to educate our customers at the same time. The same is most likely true for your business if you are multifaceted.

With the new year just around the corner it is a great time to impress your customers and to let them know your business is truly great. Update your marketing materials, tighten up your message and provide great customer service. This will help you stand apart from your competition. In addition, it can be a great way to re-introduce yourself to existing customers.

Evolution and KPB offer so many things that can help you with ongoing marketing and grow your sales. Between the two companies, we can do everything from updating your design, to printing new marketing collateral, to providing premiums. If you think doing these things is too expensive, check in with us. We can help you come up with a customized plan regardless of your budget!

Don’t leave your business to chance, have a marketing plan and materials that are as savvy as you! Reach out to Evolution and KPB today, we can help you get a jump on 2013.

Mailing Blog #1: Difference in Postal Permits

Choosing the right type of mailing for your project can be tedious. There are four different ways to mail items through the post office:

First Class -  This is generally mailed either with a stamp or meter. There is no limit to how many pieces can be mailed, and should arrive in 1-4 days.

First Class Presort - This mailing is handled as regular first class by the post office, but the mailing addresses are sorted before being delivered to the post office.  Because the mail is sorted when it arrives at the post office, the postal rate is lower than regular first class.  A presort first class mailing must contain a minimum of 500 pieces.  This mails generally arrives in 1-4 days.

Presort Standard - This mailing is handled as second priority at the post office.  The mailing addresses are sorted before being delivered to the post office.  Because the mail is sorted when it arrives at the post office and it is handled as a second priority, the postage rate is reduced twice.  A presort standard mailing must contain a minimum of 200 pieces.  The post office has up to two weeks to deliver these items although most arrive much sooner than this.  However, it is not recommended for time sensitive items.  When nonprofits use this method, they can receive additional postage reduction by using a non-profit permit number.

Every Door Direct Mail - An extremely cost effective method for mailing to a concentrated area. You can choose who gets this mailer by address, neighborhood or zip code. Check out our Every Door Direct Mail blog post to learn more about this mailing capability!