Thursday, July 26, 2012

“If you don’t take care of your customers, somebody else will.” - FedEx

Customers want things to move more quickly and have better quality, but they still want to connect with an actual person when they call your company. Do the rules of yesteryear like using customers’ names, remembering something about each customer, and making them feel special still apply today? We think they do.


With so many companies offering similar products, you have to set yourself apart. Even though technology has made so many things easier in our society, people still like talking to people. Customers love and will rave about great performance, not only to their colleagues, but across social media networks as well.

Consequently, even in a tech-driven world, making that personal connection has far-reaching benefits. Each of us has the power to reach a much broader audience than we could a few years ago, and that audience has innumerable outlets to make its experiences with us known.


Your front line employees play a critical role in how your customers connect with you. It is very important to empower these folks. Make sure they understand how valuable top-notch customer service is to your customers. Quality in customer service is as important as it is in your product or service. Don’t be afraid to direct customers to your online ordering systems, websites and social media sites, but always make sure there is a person available behind the technology. Empower the front line to make things right when they go wrong. Teach them the power of “yes”.

Can you imagine what a powerhouse your company could be if you coupled these customer service rules with an awesome product and speedy turnaround times?

Thursday, July 19, 2012

Making your payment

Tired of writing checks? Need miles for an upcoming trip? Did you know?

KPB Commercial Printing accepts credit cards! In order to make things easier for customers, we will gladly accept Visa, Mastercard, and American Express. If you prefer, ACH direct deposits and email invoicing are available.

We love to make life easier for our customers, so make your payments work for you!

Thursday, July 12, 2012

Print Request List for Forms


Are you prepared when you call your printer with an order for a form? Here are some questions you will be asked...

Print Request List for Forms:

  • What kind of paper?
    • 20# White or Color paper
    • 2 part White and Canary paper
    • 3 part White, Canary, and Pink paper
    • 4 part White, Canary, Pink, and Gold paper
  • Do you need a heavier stock?
  • What is the size of the form?
  • Does the form print 1-sided or 2-sided?
  • What color ink and how many colors of ink will you be using?
  • Does this form print to the edge of the paper (bleed)?
  • Will it have holes drilled?
    • Holes drilled in the top of the sheet - 2, 3 or 5?
    • Holes drilled on the side of the sheet - 2, 3 or 5?
  • Do you want this form to pad?
    • Top or Side?
    • 50 or 100 sheets?
  • Do you have an artwork file created or will we need to create the form for you?
  • How would you like the form to be packaged?

Next time you are placing an order for a form, go through and answer these questions before you call your printer. It will really help expedite the process!

Thursday, July 5, 2012

Picture Perfect Photos

Making sure your photos stay picture perfect for print. A quick and easy rule of thumb for resolution and how to play it safe...
A lot of times people think that a photo that looks good on screen or on line will print just as clearly. That all depends on the resolution of the photo and the scale you are enlarging it to. A file will always be fine if you reduce it, it’s blowing it up that can get you in trouble. To help understand the restrictions and how much enlarging is too much here is my rule of thumb.


  • Never enlarge a file more than the resolution it is. So, if a file is 72 dpi - don’t enlarge it more than 72 percent. 250dpi - don’t go any bigger than 250 percent and so forth.
  • Always remember to be thinking about your end product. If you are building a file at half size, you have to do double the math to make sure your photos will stay in top notch quality.

Just remember, we are here to help! So, anytime you are in doubt send us the image in question. We can take a look at it and guide you through the process.