Every Day Direct Mail have you confused?

Every Day Direct Mail (EDDM) is a great way to saturate a market with direct mail. Every address in an area will receive a piece of your marketing material. You can save money as you do not need to buy a mailing list and the POSTAGE is lower. Even with the new rates below, you can save up to 30 cents per piece in postage from a first class mailing.

Here is the new postage and a quick explanation.

The new rates for EDDM went into effect January 27^th, 2013.
>Retail rate $0.16.  This is the rate the was formally $.145.  This is the rate that people use that do not have a permit number.  These pieces are to be delivered to the post office of the zip code area being targeted.

The Business Mail Entry Unit (BMEU) rate is $.149.  This is the rate you would use if you have a permit number and you bring it to the BMEU and submit paperwork and then transport to the delivery Post Office. This means you still deliver each bundle to the post office of the appropriated zip code but you save money by having a registered permit number with the post office.

The BMEU rate if you have a permit and you take to the BMEU and leave it at the BMEU for the Post Office to transport to the delivery Post Office the rate is $.158. This saves you time but costs you money. You do NOT have to deliver the pieces to the appropriate post office. You SIMPLY drop it off at the BMEU and they handle the shipping to the post office of the assigned zip code. No need to drive to multiple post offices to drop off your mailing. Simply deliver to the BMEU post office and know that your mail will make it to each household in your selected zip codes.

Sound confusing? We handle these mailing frequently. Contact us at 513-681-4450 to see if EDDM is a mailing solution that makes sense!

Changing Culture

Changing culture in itself seems as though it would be easy. Get rid of the people that created the culture no longer desired. Bring people in that embrace the culture that is anticipated. The culture has changed, right?

Not so easy. When we changed ownership of our company over a year ago we wanted to make a few changes in culture. We knew we wanted major changes:

1. for the employees to feel as though they mattered and were heard
2. a shift in attitude to buying the best may be a better answer than buying the cheapest.  
3. quality was of utmost importance
4. if something was broke we wanted to fix it

The owners were all of this mindset. We went about our business of educating employees about quality, buying new things, improving equipment, and the building. We had lists from the employees of what they desired for us to fix and buy. Nearly every item on the list that was reasonable, was purchased. By fulfilling requests and through our attitude, we really felt that we were setting a good example for the desired culture. Yet, we found that some employees still do not feel included, some won’t tell us when parts break, and others still brush off quality.

It is difficult to know we still haven’t made a full impact, but the culture is slowly changing. It is evident in the laughter heard through the building, the productiveness of the employees, and the overall quality of jobs that are shipped. It is joyous to see that the culture is changing, but it was not easy and we are not all the way there yet.  However, the results are so worth it.

Read about some historical transformations in this article:
http://www.linkedin.com/today/post/article/20121106193412-1213-why-relationships-matter-i-to-the-we

Did someone say yes to the question? Let us help you with your special wedding day invitations.

Always remember - pick your envelope out first - then decide on the size of your design. 
The last thing you want is printed invitations with no envelope to fit them! We learned early on to lead people towards envelopes first, so there is not a panic six weeks before their big day that invitations may not mail on time.

LCI Paper has a great website for double envelopes.  We love this website because they will let you order samples, which allows you to see the color before ordering. This will also allow your graphic designer to color match and to test to make sure all the pieces fit in your envelope before you print them.

Save yourself from unnecessary stress when planning for your big day or helping to plan someone else’s! If you know of any other great wedding envelope resources, share them here. We would love to hear from you!