Every Day Direct Mail (EDDM) is a great way to saturate a market with direct mail. Every address in an area will receive a piece of your marketing material. You can save money as you do not need to buy a mailing list and the POSTAGE is lower. Even with the new rates below, you can save up to 30 cents per piece in postage from a first class mailing.
Here is the new postage and a quick explanation.
The new rates for EDDM went into effect January 27th, 2013.
>Retail rate $0.16. This is the rate the was formally $.145. This is the rate that people use that do not have a permit number. These pieces are to be delivered to the post office of the zip code area being targeted.
The Business Mail Entry Unit (BMEU) rate is $.149. This is the rate you would use if you have a permit number and you bring it to the BMEU and submit paperwork and then transport to the delivery Post Office. This means you still deliver each bundle to the post office of the appropriated zip code but you save money by having a registered permit number with the post office.
The BMEU rate if you have a permit and you take to the BMEU and leave it at the BMEU for the Post Office to transport to the delivery Post Office the rate is $.158. This saves you time but costs you money. You do NOT have to deliver the pieces to the appropriate post office. You SIMPLY drop it off at the BMEU and they handle the shipping to the post office of the assigned zip code. No need to drive to multiple post offices to drop off your mailing. Simply deliver to the BMEU post office and know that your mail will make it to each household in your selected zip codes.
Sound confusing? We handle these mailing frequently. Contact us at 513-681-4450 to see if EDDM is a mailing solution that makes sense!
>Retail rate $0.16. This is the rate the was formally $.145. This is the rate that people use that do not have a permit number. These pieces are to be delivered to the post office of the zip code area being targeted.
The Business Mail Entry Unit (BMEU) rate is $.149. This is the rate you would use if you have a permit number and you bring it to the BMEU and submit paperwork and then transport to the delivery Post Office. This means you still deliver each bundle to the post office of the appropriated zip code but you save money by having a registered permit number with the post office.
The BMEU rate if you have a permit and you take to the BMEU and leave it at the BMEU for the Post Office to transport to the delivery Post Office the rate is $.158. This saves you time but costs you money. You do NOT have to deliver the pieces to the appropriate post office. You SIMPLY drop it off at the BMEU and they handle the shipping to the post office of the assigned zip code. No need to drive to multiple post offices to drop off your mailing. Simply deliver to the BMEU post office and know that your mail will make it to each household in your selected zip codes.
Sound confusing? We handle these mailing frequently. Contact us at 513-681-4450 to see if EDDM is a mailing solution that makes sense!
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