Thursday, November 8, 2012

New Marketing

Because the purpose of business is to create a customer, the business enterprise has two—and only two—basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. - Peter Drucker

The first thing that companies generally cut from their budgets when times are tough is marketing. What do you need most when times are tough? Marketing. Evolution and KPB are here to help!

We have recently found that a fair number of our customers do not know the scope of what we do. We are constantly changing and improving, but some of our oldest and best customers only think of us for certain items. As we grow and change, we need to make sure that we are continuing to educate our customers at the same time. The same is most likely true for your business if you are multifaceted.

With the new year just around the corner it is a great time to impress your customers and to let them know your business is truly great. Update your marketing materials, tighten up your message and provide great customer service. This will help you stand apart from your competition. In addition, it can be a great way to re-introduce yourself to existing customers.

Evolution and KPB offer so many things that can help you with ongoing marketing and grow your sales. Between the two companies, we can do everything from updating your design, to printing new marketing collateral, to providing premiums. If you think doing these things is too expensive, check in with us. We can help you come up with a customized plan regardless of your budget!

Don’t leave your business to chance, have a marketing plan and materials that are as savvy as you! Reach out to Evolution and KPB today, we can help you get a jump on 2013.