In a rush for a printed piece? Think you’ll just skip the proofing stage to save time? We advise you to think twice. Proofs can save your print job and your wallet.
The pace of our world continues to increase these days, while the time to produce (planning for an event, creating an invitation, brochure, or mailing, for example) is decreasing. We all tend to find ourselves running on this inevitable treadmill. But, even as deadlines get tighter and expectations grow, accuracy still needs to trump speed. As Charley Lindemann, one of KPB’s owners, often says, “You may feel like you don’t have time, but you certainly don’t have time to print it twice”. In most cases, not only do you not have time to print something twice, you likely don’t have the budget.
That’s where the proofing process comes in to save the day. Proofing is essential to an accurate final product. Seeing something one last time before you print it can save you the headache of spelling someone’s name wrong, realizing your corporate red actually looks pink, catching an incorrect event date, or seeing that holes punched are going through critical data. These are just a few examples of the many things that clients catch at the proofing stage of a job. Always remember, bypassing a proof might save you time in the short run, but ask yourself, what could it do to your budget, or even worse, your clientele, in the long run?
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