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| Scan with your QR Code reader and see what happens. |
You can’t help but notice all of the weird square boxes everywhere you go. What are they and what can they do for you?
Quick Response codes were created in Japan for the auto industry. They were originally used to track different stops on the assembly line. Today, they can open your business to a whole new world. These codes can be used to link your business to contact information, installation instructions, directions, free MP3 downloads, and customer feedback forms to name a few.
There are obvious applications like scanning a code for a coupon, restaurant menu, convention and event name tags or sides of trucks and trailers. But, how great would be it be for customers or potential clients to scan the QR code on your business card and instantly have your contact information in their smart phone? Or vice versa. You meet a new business contact, and their information can be scanned into your phone. No more digging around in the bottom of your briefcase or the floorboard of your car to find loose business cards! Sounds like a perfect world.
QR codes have larger storage capacity than UPC barcodes. They can be linked to your company website, coupons, discounts, blog posts, etc. You can use them on your business cards, marketing materials, and advertising. The options really are endless, smart phones have essentially put a bar code reader in all of our pockets.
Do you have a cool way to use QR codes with your business? Do you think QR codes could help you with your marketing?
For all the Earth Day events this year, at our booths, we included a laminated page of QR codes for each of our main events or web pages: Computer/TV Recycling, Yard Trimmings Drop-off, How to Get a Bin, Pollen and Mold Counts, Anti-Idling Campaign, etc. We had 12 codes for the Recycling and Solid Waste District and 10 for Southwest Ohio Air Quality Agency. The public loved it! It was such an easy way to get information to them quickly. And now they have the code(s) saved in the QR history on their smart phones--ready to access whenever they need it!
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