New Mobile Barcode Incentive
The USPS has announced that they will once again offer the Mobile Barcode (QR Code) incentive to mailers starting July 1, 2012 through August 31, 2012. The Mobile Barcode incentive will offer customers a 2% up-front discount off all eligible postage. The incentive will be available on Standard Mail and First Class Mail letters, flats and cards that contain a mobile barcode (QR code) that can be read and scanned by a mobile device.
Mailers wishing to take advantage of this incentive must register for participation on the Business Customer Gateway. Registration will begin well in advance of the actual promotion, beginning on May 1, 2012.
Mailers wishing to take advantage of this incentive must register for participation on the Business Customer Gateway. Registration will begin well in advance of the actual promotion, beginning on May 1, 2012.
Mail Content Requirements
The mobile barcode must be a two-dimensional barcode or similar technology that either leads the recipient to a webpage that allows the customer to purchase a product or service on a mobile device OR lead the recipient to a personalized URL (PURL). The webpage must contain information relevant to the content of the mailpiece and some of all the services and/or products advertised must be available for purchase on a mobile device.
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